CLMN | Barack Obama and 3 other people have tweets for you


Recently, I received an e-mail with the subject 'Barack Obama and 3 other people have tweets for you!'. It filled me with pride. I mean, the one and only Barack Obama sent me a message. A message just for me! I was on the top of the world.

All puffed up, I open my e-mail to see what it is he wants to tell me. You never know, he might need some expert advice and I could be the right person…

Oh. I see my name followed by the message “Here’s what’s happening on Twitter“. Great. Returning to earth, I realize these e-mails are mere Twitter notifications about the people I am following.

There was another very famous Twitter notification once. It read something along the lines of: “Congratulations! You are among the first <small number> most favorited Twitter profiles.” Again, the message filled me with joy. I immediately updated my Facebook status to notify my friends of the happy news. Well, it turned out I wasn’t the only one who had notified their friends. A Google search revealed that Twitter had sent that very notification to many, many people. Yep, it was a marketing strategy. Oh well. Nice job, Twitter.

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