Whether you are a millennial or Gen Z, or if you have ever been on the internet at all, memes have defined online culture. Since its early days of “Nyan Cat” to the current landscape of brainrot, memes have evolved alongside the internet, becoming a cultural phenomenon in their own right. From funny images to powerful content, memes are here to stay. Media scholar and digital culture researcher Dr. Lucie Chateau discusses the origins and evolution of memes, from Web 1.0 to the current moment of GenAI, slop and brainrot.