Storytelling is a crucial part of communication. Whether you're having a conversation with friends or entering the world of science, industry or social enterprise, you will need to be able to explain to someone what you’re doing and why it matters to them. Your appeal might be to a grant committee, a boss, an investor, or the general public. But no matter who your audience is, telling a clear and engaging story will bring you closer to your goals. It’s also a huge help in most university classes.